Home About Us Creative Clients Contact Blog 1 / 2 / 3 / 4 / 5 / 6	Following the abolition of intra-EU duty-free, British Airways commissioned Pyott to develop a new inflight retail concept that would safeguard this important revenue stream. This commission saw Pyott develop a new retail strategy for British Airways that was product-led rather than price-led: a luxury department store of the skies entitled Shopping the World. Pyott designed Shopping the World for the next five years, delivering 20 brochures per year and £50 million annual revenue.
		BRITISH AIRWAYS // Revolutionising inflight retail // 1995 - 2002			©2008 PYOTT