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Chesterfields was established in 2002 to retail sofas and chairs in the traditional chesterfield style to the UK and Europe, via the internet and mail order. In 2006 Pyott was commissioned to redevelop the brand to communicate product quality and promote the perception of value. Our deliverables included a new brand architecture, identity concepts, photography, three mail order brochures and a website at www.chesterfields1780.com. | |||||
| CHESTERFIELDS // Rebranding a true design classic // 2007 | ©2008 PYOTT |
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