BRITISH AIRWAYS
1995
Communicating a brand programme without words.
When a large organisation undergoes a business-wide rebranding across regioons,
everyone needs to know how it will affect what they do. When British Airways
rebranded its 'products' we decided words were not enough, and created a series
of images and brochures to get across the messages, values and elements of
each branded product to a global audience of British Airways staff and agents.
