BRITISH AIRWAYS
1995 - 2000
Turning an airliine into an authoritative retail brand.
To be successful in business, you have to be able to see through the problems
to the opportunites beyond. When the UK government abolished duty-free in
the European Union, British Airways faced a substantial loss of revenue from
inflight sales. Between 1995 and 2000 we turned their inflight duty-free brochure
into a luxury department store of the skies, delivering £50 million
annual revenue every year for five years.
