REX RESORTS
2002 - 2005
Turning a hotel chain into a travel brand.
How can you sell more of your products. when you don't actually sell your
products? This was the challenge that faced Rex Resorts when they came to
Pyott. 50% of the challenge was about brand positioning. The other 50% was
about replacing a low-yield, high-spend, advertising-led marketing model,
with a low cost, high-yield, direct-led approach, centred around the website.
So that the customer's Rex holiday is just the beginning of a beautiful relationship.
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rexresorts.com
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rexsafaris.com
