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Rex Resorts is chain of 14 hotels in the Caribbean with two safari operators in Africa. Pyott was commissioned to update the branding of the business – including it’s hotel and safari brands – to update the presentation and reflect the now mid-market positioning of the brands. Key deliverables included the identity programme, the websites at www.rexresorts.com and www.rexsafaris.com , brochures, advertising and tour operator collateral. | |||||
| REX RESORTS // Repositioning a Caribbean holiday brand // 2004 | ©2008 PYOTT |
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