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Charles Worthington Haircare is a salon haircare brand available throughout Europe. Prior to the acquisition of the brand by PZ Cussons, Charles Worthington commissioned Pyott to create advertising creative concepts for use in published media, billboard campaigns, PR and in-store point-of-sale materials. Our deliverables included photographic imagery and copy concepts for Results, Dream Hair and Results for Men, providing the Charles Worthington team with the resources to negotiate, create and manage their own A&P campaigns.      
             
             
    CHARLES WORTHINGTON // Creating flexible advertising creative for the beauty sector // 2004
©2008 PYOTT